![]() But you saved each email in case you might eventually open them… until the day arrives that you find yourself spiritually asphyxiating beneath an avalanche of 8,000 unread emails and your yoga instructor says you need to delete them to expel the emotional clutter clogging your chakras. You’ve probably done this yourself, like that cooking blog you signed up for but never actually got around to reading. These are people who subscribed to your newsletter, but haven’t opened an email in a long time – if ever. Let’s take a closer look at exactly what those email list baddies are. They’re not doing you any favors, and you’re not getting an accurate picture of how your emails are performing. There’s a lot to learn from those metrics, but first you have to get rid of the dead weight bringing your stats down.Ī vital aspect of maintaining a healthy email list is to clear out non-openers (inactive subscribers) and hard bounces. Is the subject line compelling enough? Does the email provide real value? Has your email address been flagged as spam? Use the opportunity to evaluate your strategy. Instead, they may be a helpful indicator that it’s time to take action. Low open rates don’t have to be viewed negatively. – How to remove bounced emails from Mailchimp and Constant Contact – How to re-engage with inactive subscribers – Why bounced emails and non-openers are making your campaigns sick With some maintenance and a little nurturing, your email list can be the most powerful tool in your digital marketing arsenal. You’ve spent hours crafting the perfect email blast, and now all you have to do is kick back and wait for the sales to roll in.Įxcept…only nine percent of your subscribers even opened the message…?! Their phone dings and there’s your value proposition beckoning them to give you money. You simply hit Send and your message lands right in their inbox. You can broadcast your message directly to them without having to game the algorithms of search engines and social media. They’re already qualified leads, and you have the perfect opportunity to nurture them and reel them in. Your potential customers have signed up to see your emails because they’re genuinely interested in what you offer. On average, people check their emails 15 times a day. In summary, unless required by law, it is probably safer to archive rather than delete contacts.Email marketing can be one of your most effective channels, but if you’ve spent any amount of time doing it you’re probably wondering how to improve your email open rates. It is also possible that you will contravene spam regulations as if you delete an unsubscribed contact then perform an import, the contact will be shown as subscribed in your audience. If you delete a contact then attempt to add that contact to your audience you will add the deleted contact to your list.Īdding a contact to a Mailchimp audience in error will result in that contact counting towards the amount you pay Mailchimp each month. The most obvious reason to archive rather than delete a contact is when new contacts are being added to your audience if the contact is archived then the contact won’t be inadvertently added as a new contact. Other than for these reasons there is little reason to delete a contact. When You Should Archive and not Delete Mailchimp Contactsĭeleting a contact may be needed for privacy or other legal reasons (e.g. Whether you delete or archive a contact, you’ll no longer be billed for that contact. Even although you won’t see the archived contact in the usual audience view, that contact is still in your list you just can’t market to that person. What is the difference between deleting and archiving a contact?ĭeleting a Mailchimp contact removes all data about that contact and removes evidence that the contact was in your audience (list).Īrchiving a contact means that the contact no longer shows in your list (although you can view contacts through the Manage contacts menu item). In regards to reducing your Mailchimp monthly spend, below I describe the difference between deleting and archiving contacts in Mailchimp.
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